The past year was less successful for automakers than 2014. Car sales fell by more than 30%. But several companies have benefited from the crisis and shifted from the middle class to the budget and super-budget, in which many models are represented. Therefore, the best-selling cars in 2015 had a price lower than average, and the priorities in the choice of a vehicle from buyers changed dramatically. This article compiles a rating of car sales in Russia in 2015 by model. We will get acquainted with him.
10. Toyota Camry | Car cost: 1 295 000 - 1 878 000 rubles
The model is included in the business class segment. But, increased demand for budget cars did not interfere with Camry's sales. He amounted to 12,264 pieces. And this is despite the rise in price of a car in Russia in 2015. The implementation of the model fell by only 5.5%. The company associates a low level of falling demand with the fact that Camry is bought mainly for companies and corporations. Such a paradox provided the model with 10th place in the sales ranking.
9. Lada largus | Car cost: 510,500 - 612,700 rubles
Increased demand for this model has already passed. Sales of Lada Largus, which, incidentally, is a redesigned Renault Logan MCV, decreased by 44%. Specialists have long predicted such a sharp drop in demand for the car, because it was too expensive for a budget model, and the price did not match the quality. Bottom line: in the ranking of car sales in the country in 2015, Largus takes 9th place.
8. Volkswagen Polo | Car cost: 500 000 - 700 000 rubles
Although the car is included in the segment of budget models, it was sold very poorly last year. Demand for the vehicle fell 40%. Experts attribute this to competition with Skoda Rapid, and advertising the car as a "leader" in the budget class. But such marketing did not work well in a crisis situation. Therefore, in the ranking of sales of models last year, "German" takes only 8th place.
7. Renault Logan | Car cost: 349,000 - 574,900 rubles
Sales of the cheapest foreign car in Russia fell by 15.2%. It was realized 16,490 models. Logan attracts with its availability and undemanding. Indeed, for a French company, models as standard without frills are the main source of income, and not a means of attracting a client. The correct course Renaut - 7th place in the ranking of car sales in Russia.
6. Lada 4 * 4 (Niva) | Car cost: 435,000 - 489,000 rubles
AvtoVAZ does not lose in all positions. Demand for Niva increased by 5% compared to the second half of 2014. This is a paradox, because the implementation of other SUVs, including the Chevrolet Niva, is falling. Apparently, Lada set the priorities correctly, guessed with future trends and prepared for the crisis. Proof of this optimistic mood of the manufacturer, announcing future releases of new models. In the meantime, 6th place in the ranking of cars sold in Russia last year.
5. Dacia Logan | Car cost: 475 500 - 690 878 rubles
Being the best-selling crossover in Russia last year, this year, the model was a real disappointment for the manufacturer. The overestimated cost of the car and the lack of budget trim levels on sale led to a 52% drop in sales. A total of 16860 models were sold. But a good start since 2014 allowed Dacia to take 5th place in the ranking of car sales in Russia. The company promised to take all measures to increase model sales next year and restore its reputation.
4. Lada Kalina | Car cost: 423,100 - 558,000 rubles
The price of a car is more important than its filling. This is evidenced by the sale of a model with the highest level of equipment, modern finishes and electronics. They decreased by 42%. Kalina strongly lost in her position, and took only 4 place in the list of car sales. This situation suggests that AvtoVAZ would not hurt to reduce the lineup, leaving it with only new cars.
3. KIA Rio | Car cost: 494 900 - 844 900 rubles
Compared to 2014, the sales level of this model fell by 12.4%. Which is not fatal, given 33,700 copies sold. The great popularity of Rio among motorists confirms the trend of shifting consumer demand in the niche of budget cars. Therefore, the well-deserved "bronze" in the ranking of car sales in Russia.
2. Hyundai Solaris | Car cost: 455 900 - 740 400 rubles
The assembly of this model remains at the same industrial facilities as in 2014. And this is regardless of what political and economic problems occur in the country. Demand for the model fell by only 1.2%. The number of models sold amounted to 44 455 pieces. Solaris for Russians has become a truly "people's" car. Therefore, “Korean”, so familiar to city dwellers in the morning traffic jam, takes the 2nd place in the rating of car sales.
1. Lada Granta | Car cost: 368 900 - 527 000 rubles
The best-selling car in the ranking of car sales in Russia in 2015 was the Lada Granta model. It belongs to the extra-budget class of passenger cars. Compared to 2014, its sales last year also decreased, but in the end, the overall decline in demand was just over 15%, which is better than the average for the market. This passenger transport retained its leadership even during the period of severe crisis, which indicates its relevance and compliance with all modern trends. The main one is the cheap price. Total sold 49 542 car models.